Persuasive Words and Influence on Behavior

December 2, 2008

Research reveals that 80% of average person’s waking hours are spent in communication in one form or another

The average person gathers information:
87% by sight, 7% by hearing, 3.5% by smell, 1.5% by touch, and 1% by taste.
People tend to respond to:
55% non-verbal/body language, 37% vocal inflection, and only 8% words.
[Assuming they’re not blind, deaf, or have some other sensory/perceptual “impairment”].

The language(s) we speak and our vocabulary literally determine what and how we CAN think – and share those thoughts with others. Even when we are not talking to others, we are often talking to ourselves.

“Crazy” people are not the only ones who “hear voices” or talk to themselves (silently or aloud). We all do (whether we realize it or not). What does your “little voice” say to you? Is it your friend or your enemy? Are you the master of your mind or is it your master and you its slave?

One of the most powerful forces in our universe is what we say to ourselves and believe. What we think and believe strongly affects what we (can) perceive, feel and do.

Words have more “power” than you may realize. Even a written word can and does affect and change the molecular arrangement of a water crystal. Since we, and most of what is “alive”, are mainly made up of “empty space” and water, the energy of our words is something to be aware/conscious of, pay attention to, and take (more) responsibility for.

Among the very few things we can truly control is what goes into and comes out of our mouths. Yet most of us still somehow eat and/or say things we often later wish we had not. If you would not write it and sign your name to it, you probably shouldn’t say it, but that doesn’t seem to stop most of us from saying things (we often don’t mean or intend) in the “heat” or “spur” of the moment.

Harder, but even more desirable to consciously control is what we are thinking and feeling so that it “empowers” us more often than it hinders, holds back, discourages, and/or dis-empowers us (or others).

The energy of our thoughts can and often does influence others as much as, or more than, ourselves (for good or ill)! Applied kinesiology “muscle testing” demonstrations frequently show the power that other people (even just watching) can have on us (with what they are thinking). Thoughts, ideas and emotions are “contagious”. To the extent you can, be “positive”, “optimistic” and focused on what you desire. Protect and increase your (and others’) self-esteem.

Supporting and helping others is usually a good way to also help yourself. Just “holding the space” for someone (and making it safe for them to be themselves) is huge! The more you can help others win/get what they need/desire, the more you will usually win/get yourself! Adopt a caregiver rather than caretaker perspective. Look for: common needs, shared interests, mutual concerns, and similar experiences.

The information below can be used persuade and influence you and others. Be aware of it. Don’t be manipulated or manipulate others. Let your words and actions send out only positive energy — if for no other reason than energy cannot ever be destroyed (only transformed). So EVERYTHING matters….

The 12 most persuasive words in English language (frequently used in marketing):
love
safety
new
proven
easy
health
discovery
guarantee
results
save
you
money


The 6 strongest influences on human behavior:

Scarcity
Consistency
Reciprocity
Authority
Liking
Social Proof

© 2008 – 2015, Oren Pardes. All rights reserved.

Oren Pardes

Oren Pardes has written 48 post in this blog.

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